We are excited to introduce our new Erasmus+ project, ReRootED, and to launch something unusual in the world of EU projects – a brand story created with real emotional depth and intention.

ReRootED supports migrant women across Europe by strengthening emotional intelligence, confidence, and pathways into social entrepreneurship. A project rooted in belonging and resilience deserves more than a standard visual identity. It needs a narrative space that feels safe, warm, and recognisable.

That is why we developed full branding guidelines and a dedicated brand story film that honour the journeys at the heart of ReRootED.

The story behind the visuals

The animation is built directly from the colours, shapes, and symbolism defined in the ReRootED brandbook.
Every line was chosen with care.
Every tone carries meaning.
Every hue reflects identity, courage, and the process of rebuilding one’s roots.

This is ReRootED – a project that nurtures emotional intelligence and social entrepreneurship among migrant women across Europe, helping new roots take hold and new stories bloom.

More updates on the project will follow as we begin rolling out the first activities.

Motion design by Motion Blink, a part of Outside Media & Knowledge